![]() ![]() ![]() From January to April, Hisense experienced a TV sales increase by 71.14% year-on-year, and on washing machines by 63.73% in Europe, which the company attributes largely to its committed and ever-growing involvement in the world of sport.ÄĞuilding strong relationships with consumers and partners by utilizing sports marketing to its full potential has been a focus of Hisense ever since it first started internationally. The Way to Glory campaign and partnership with the UEFA Nations League Finals 2023 comes at a time of considerable international growth for Hisense. Hisense will use the Way to Glory campaign to promote its ULED series TV, Laser TVs, refrigerator range, and air-conditioners. During the tournament, Hisense will activate a bespoke campaign, ' Way to Glory', which reflects both Hisense's continued progress internationally and the journey that the four finalists will embark on in pursuit of victory in the Finals.
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